TIME FOR A CLEAR-OUT…YOUR GYM WARDROBE IS ABOUT TO GET AN UPGRADE.

THE IDEA

To announce the upcoming store opening, we branded up a trash collection truck and some bins around the city to state that it’s time for New Yorkers to clear out their old, unwanted Gym clothes as they need to make room for all the new Gymshark gear they’re about to get. To add to the shareable and witty aspect to his project, we included clever nods to Gym Rats and of course giving back / recycling mechanic.

THE PROCESS

Continuing our long-standing relationship with Gymshark, we crossed the pond to bring the dumpster trash truck concept to life. From sourcing and design to production and logistics, we delivered this moving billboard in celebration of the opening of Gymshark’s first US flagship store in NYC.

THE OUTCOME

Rolling through the streets of New York, the truck turned heads, captured iconic landmarks, and sparked real reactions — all captured by the social team ahead of the big opening.