TWISTS ‘N’ SETS POP-UP

THE IDEA

For the launch of Gymshark’s Diffuse Sweat Headband, Ominto Studio designed, produced and installed a 4 days long pop-up in Hoxton, London. The Twists ‘n’ Sets Hair Supply Store!

THE PROCESS

From a wall of mannequin heads dressed in Ruka’s wigs and the hero headband completed with spinning plinths to really showcase the headband in a sleek way, some custom made product display units and the highlight of the space, a magazine shopfront with a speakeasy photo-booth hidden inside. We used the campaign green throughout and included imagery and the curl pattern throughout as well as bespoke props and fun accessories to bring the space to life. The pop-up was a hub for the fitness community, trendsetters, and black-owned brands, featuring: hair products and tools for textured hair from our styling sponsor, Ruka Hair and brand partners including TreasureTress, Plantmade, Nylahs Naturals, NoKnotCo, Kurl Kitchen, Krafts By Kerry  and The Beard Surgeon. Complimentary hair treatments and services with Ruka Stylists and Trichologists.

THE OUTCOME

As always, Gymshark engaged the community with an evening panel discussion hosted by Sheniece Charwayand featuring amazing viewpoints and advise from Varaidzo Tendai Moyo Afope Atoyebi, Lystus Ebosele and Uche Natori and celebrated with a Saturday run club in collaboration with 826 Active.