LYNX TAKEOVER AT THE 4TH ANNUAL GRM GALA

THE IDEA

To commemorate last year's GRM Gala, at London’s iconic Sky Garden, Lynx collaborated with GRM Daily to ensure guests experienced an unparalleled sense of freshness throughout the evening.

THE PROCESS

We meticulously designed, produced, and installed an immersive installation that showcased some of the most renowned Lynx fragrances. From a bathroom refreshment wall adorned with the neon tagline “Smell Fresh As Fresh,” featuring display cases for the deodorants, to a fully branded corridor that stretched from floor to ceiling, each space was thoughtfully designed to provide a branded moment for an unforgettable selfie.

THE OUTCOME

The event attracted a gathering of top industry artists, influencers, and taste-makers, including Stormzy, Leigh-Anne Pinnock, Ghetts, Krept & Conan, Ms Banks, Harry Pinero, Tion Wayne, and Giggs, among others.