SPEEDO 2025 AGB CHAMPS AT THE LONDON AQUATICS CENTER

THE IDEA

Speedo being the lead sponsorship partner for Aquatics GB (the swim federation), and as part of that they are supporting the biggest swim meet for the year - the Aquatics GB Championships 15-20 April 2025 at the London Aquatics Centre.

THE PROCESS

Working closely with the Speedo team, Ominto Studio created and executed an immersion into the world of Speedo that talks to ‘the fastest swim brand in the world’ and creates a buzz  and talking point with guests for the week long event.

Using Speedo iconic pieces linked to the last 5 Olympics, we designed and produced bespoke units showcasing some of the athletes archive suits. As well as branded moments for photo opportunities to support the event.

THE OUTCOME

With over 150 people daily visiting the space it gave the audience the opportunity to learn about Speedo achievements and their unique technology while making it fun and interactive.